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Human Equation is at the stage of the ideation and conception of the brand image as well as the redesign of the TechnoMontreal's web site. This non-profit organization represents the industry of Information and Communications Technologies (ICT) of Montreal and has hundreds of members from leading companies of the sector.

Project overview

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Facts

  • On May 26th, during its Annual Meeting, TechnoMontréal launched its new brand image. It was acclaimed and the members made very positive comments.

May 2011 — TechnoMontreal is a tripartite organization representing a modern and diversified industry. Human Equation first initiated its mandate by proposing an identity exactly like the sector it represents. The development of the web site will be achieved in several phases. Its purpose is to promote the technological companies of Montreal as main actors by presenting their activities by means of an interactive map using the whole homepage. Features and additions as to the connection and customization of companies and sectors will be available within the next months.

Implication

To realize the project, Human Equation was given carte blanche on the conception of the new visual identity of the organization. The creative team proposed an innovative direction, declined for all its corporate productions, all presented in a visual standards guide. Subsequently, the HE team designed the annual report as well as the phase 1 of the redesign of TechnoMontreal's website, all in accordance with the new image.

Technologies

  • JQuery + Google Maps

Team

  • Mathieu Desjardins, Creative Director
  • Annasara Geva, Interactive Designer
  • Anne-Marie Champoux, Project Manager
  • Sébastien Lavoie, Developer
  • Guillaume Petitat, Developer
  • Frédéric Forgues, Flash Developer
  • Dany Flageole, Quality Control Supervisor
  • Mathieu Lemoine, Deployment & Infrastructure Coordinator