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Positioned as a culinary reference for Quebec foodies, Human Equation was able to transform a traditional print magazine into a dynamic online portal, moietcie.ca.

Project overview

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Facts

  • The site launch was integrated within a broader 360-degree marketing platform, which included television, radio and print, acquiring an important daily traffic.
  • In the first month after launch, moietcie.ca had more than 275,000 page views and a large increase in the number of fans on Facebook.

September 2010 – The MOI&cie platform aims to reflect our everyday occupations. Each section was build to maximize user navigation and readability thanks to a concise and clear design that reflects the magazine’s image. Many personalized functions have been built into the site. For example, a categorization system of over 3000 recipes and articles, an advanced search engine and a custom tool that measures nutritive values for each recipe.

Implication

Based on an agile development process, oriented on adding value, Human Equation’s team conceptualized, built-n better site ergonomics, art directed, designed, produced and project managed the entire site from beginning to end.

Technology Profile

  • Drupal + LAMP

Testimonials

  • Marie-Claude Fichault
    Marketing & Circulation Director
    TVA publications

    Our collaboration with the team on the Moi et Cie project was a real pleasure. I especially appreciated that our site was delivered as promised, on time and more. We felt whatever challenges arose, the team was there to help and support us. A big thank you until next time.

Team

  • Marie-Pier Primeau, Art & UX Director
  • Anne-Marie Champoux, Interactive Manager
  • Nathalie Westphal, Project Manager
  • Louis-Simon Houde, Programmer/Analyst
  • Guillaume Petitat, Developer
  • Alexandra Nantel, Multimedia Integration Specialist
  • Dany Flageole, Quality Control Supervisor
  • Mathieu Lemoine, Deployment & Infrastructure Coordinator