Projects › Julie M.

In February 2011, Human Equation became the brand manager and principal interactive agency for Julie M, certified AFAA trainer and passionate physical activity, health and well-being advocate. Using vidéo and daily blog posting, Julie Marchand now extends her projects to a web-based platform.

Project overview

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Julie M’s focus is on Young professionals, mothers and mothers to be, men and women, all wanting to improve and maintain a higher level of physical fitness and stay in shape. In order to reach out the general public in need of such services and info, Julie M provides energetic content for those looking to adopt a balanced and healthier lifestyle. Julie Marchand leads the content creation by incorporating elements from various fitness communities, personal facts and recommendations.

Implication

Human Equation was involved with the artistic direction of photography and video, lead creation, site development and all aspects of conceptualization and ideation for the Julie M project.

Technology Profile

  • Wordpress 3 + LAMP

Team

  • Marie-Pier Primeau, Art & UX Director
  • Mathieu Desjardins, Creative Director
  • Imen Taboubi, Interactive Designer
  • Anne-Marie Champoux, Interactive Manager