Project overview

April 2012 — As part of this mandate, the team had to design a microsite that would help clients, uncomfortable with internet transactions, to familiarize themselves with the tools offered by the Bank. The prime objective was to bring them to understand and learn how to manage their account, how to carry out their banking transactions in a rapid, safe and in an environmentally friendly manner, without having to go to a bank branch or to the automated banking machine. To do so, a microsite containing a dozen of tutorial videos have been developed, in order to allow users to visualize the step-by step process explaining them how to perform their daily operations. In addition, a video, featuring an unconventional multi-generational family, consisting of three generations, has been produced aiming first of all to introduce the Solutions to the customer and also to make people smile through its staging and its endearing characters.