Press release – In its role as Gold Partner, Human Equation will present the beta version of Noiz-Travel during the next edition of Connexions-E-Canada , in Toronto, Ontario.
This exclusive event provides an unparalleled glimpse at the trends and avant-garde developments of cyber-tourism strategies. In collaboration with Tourisme Montréal, Human Equation’s president Andréa Doyon and his team will present the world’s first demonstration of a commercialisable version of Noiz-Travel.
Noiz-Travel was developed with the same technology as online competitive-intelligence tool Noiz Analytics. As the only platform that permits monitoring the visibility of hotels throughout the world, Noiz-Travel will allow hoteliers to follow the evolution of their brand online. This is accomplished using readily available search engines and information shown on the most popular travel sites. Noiz proffers all the tools required for quantifiable, effective shadowing of travellers transacting business on the web, no matter the psychographic context or geographical position.
According to Mr. Doyon, Noiz-Travel is the perfect tool for people in the hotel industry who want to analyse the effectiveness of their marketing campaigns and access precise indicators to take the consumer’s pulse. Thanks to its intuitive, detailed dashboard, Noiz allows hoteliers to keep an eye on conversations about any specific destination in real-time.