In an effort to put forward the slogan “Vileda makes my life easier” in a positive outlook, our team envisioned an engaging campaign revolving around music to increase Vileda’s flagship products sales. The “Cleaning Rocks” contest invited participants to enjoy Vileda’s music selection online just in time for spring cleaning!
This campaign aims to stimulate housekeeping enthusiasm by associating the activity with different musical styles. Participants can share their housekeeping playlist by associating it to their favourite Vileda product to participate in the big annual lottery. To foster user participation as well as the purchase of Vileda products, in store print advertising was also deployed, offering participants the chance to win instant prizes by SMS.
The campaign, rolled out over 9 months and betting on a wide range of programmatic channels and a Google AdWords campaign to raise awareness, was a tremendous success and fuelled important growth in Vileda’s global sales.