The RSB team wished to deploy the right tools to optimize its marketing and sales efforts, and to propel its business development. Human Equation worked with the company to develop a number of tools that would help it in growing the business. An analysis of the company’s operations and marketing ecosystem was accomplished, followed by the creation of a marketing action plan to exploit the identified market opportunities.

Human Equation then accomplished a full rebranding and developed a new web platform for RSB to shine some light on the company’s unique offering and service quality. The Human Equation team also offered ongoing marketing support along with a marketing toolbox to help RSB pursue its sales and business development efforts.