RSB Construction

Marketing Strategy & Website

The RSB team wished to deploy the right tools to optimize its marketing and sales efforts, and to propel its business development. Human Equation worked with the company to develop a number of tools that would help it in growing the business. An analysis of the company’s operations and marketing ecosystem was accomplished, followed by the creation of a marketing action plan to exploit the identified market opportunities.


Human Equation then accomplished a full rebranding and developed a new web platform for RSB to shine some light on the company’s unique offering and service quality. The Human Equation team also offered ongoing marketing support along with a marketing toolbox to help RSB pursue its sales and business development efforts.