For the Greenbrier Classic, we helped Ford leverage its on-site presence by creating a simple app letting participants enter an exclusive contest with the simple scan of their Ford wristband. Once their profiles were linked to their wristband, they were able to earn new ballots by checking in every day at each Ford’s activation tent on the golf course. Users were also able to request information on specific Ford vehicles displayed on-site.
In summary, the activation helped Ford gather information on over 4,000 attendees, their current and upcoming car purchase needs and also their appreciation of Ford vehicles. The brand is now able to keep an active communication with all of those participants. Through custom dashboards and reports, Ford was also able to better understand its clients by segmenting them by region, type of vehicle and demographics.