Panda Shoes

In the Shoes of Quebec's Parents

For many years now, the Human Equation team has been a key marketing advisors for Panda Shoes in their efforts to keep seducing new generations of parents.


Faced with the need to continuously renew this ephemeral clientele, we have put in place engagement initiatives like the Lil’ Feet Club as well as numerous advertising campaigns to get consumers to know the brand on one hand, but first and foremost the thoughtful service offered to Quebecers by the forty or so franchisees.


We make sure to get the Group’s franchisees’ marketing to evolve for them to adapt to every new generation of parents, by developing the web experience and deploying advertising campaigns online and in store. Parents can thus keep a close relation with the enterprise that has once trustfully accompanied them in their first steps!