Measure Up To The Greatest Athletes

Being the long-term partners of adidas, Human Equation was asked to recreate the miCoach products website. The platform, rolled out internationally, had to shine some light on the innovative qualities of the various miCoach products.


Special attention was given to the user experience, in order to reach a public coming from sports of various levels. Displaying the capabilities of these connected objects, the micoach website does justice to adidas’ drive, and this in 17 languages.